The Circle of Opportunity
Turning Potential into Prosperity, One Business at a Time.
Imagine a Southern Wisconsin where small businesses don’t just survive — they thrive.
Where entrepreneurs with big ideas but limited resources find the support they need to launch and grow.
This isn’t just a dream; it’s the foundation of our mission.
We do work that matters for people who care.
The Business Readiness Program's Idea to First Dollar Incubator is a hands on, cohort based program designed to take entrepreneurs from concept to early revenue in eight focused weeks.
We support startups, side hustles, mom and pop businesses, trades, home based businesses, and traditional small companies that are often excluded from incubators.
If you have a business idea or an existing business that needs clarity, structure, and real traction, we are here to help.
Empowering Dreams, Building Businesses, Transforming Communities
Small businesses are the heartbeat of Southern Wisconsin. They create jobs, bring life to neighborhoods, and build local wealth. Yet most founders face the same challenges:
No clear plan or strategy
Overwhelm from scattered resources
Confusing steps for legally launching a business
Limited access to mentors and real world guidance
Struggles with pricing, branding, and marketing
Fear of starting without support
We close these gaps by providing a guided path from idea to first customer.
This is a full circle approach that equips founders with skills, confidence, community, and direction.
A Cycle of Support For Small Businesses
Who We Serve
Our incubator is designed for:
First time founders
Side hustlers
Mom and pop businesses
Creatives and makers
Service providers
Trades and home service businesses
BIPOC, women, and veteran founders
Anyone launching a new business or repositioning an existing one
If you want clarity, traction, and support, this program is for you.
Weekly structured sessions that build your business step by step
Hands on labs for legal setup, branding, and digital presence
Direct access to mentors and subject matter experts
Coworking and accountability sessions
Templates for business plans, pitch decks, pricing, and marketing
A supportive community of entrepreneurs
A final pitch night to showcase your progress
This is the circle of opportunity, a program that grows stronger with every success story.
Phase 1: Foundations and Validation
Refining your idea
Understanding your market
Validating your problem and solution
Creating a functional business model
Legally forming your business
Phase 2: Building and Testing
Crafting your Minimum Viable Product
Testing your offer with real customers
Developing pricing and early sales strategy
Building your brand presence
Setting up digital tools and systems
Phase 3: Pitching and Growth
Building your pitch deck
Strengthening your operations
Preparing your go to market plan
Presenting at a live pitch event
Connecting with mentors and community partners
Because it’s time to put our startup and small businesses first!
For every $1 invested in a startup or growing business, the local economy sees a return of $4 to $6.
Small businesses are the primary job creators and contribute significantly to local wealth and development.
For every $100 spent at local businesses, $48 is recirculated back into the local economy.
In contrast, national retailers only return $14 of that money!
This shows how critical small businesses are for sustained economic growth within a community.
Stability to the local job market.
During economic downturns, small businesses are 2.5 times more likely to retain jobs, providing stability to local economies.
Building a Stronger Tomorrow for Southern Wisconsin
Most new founders never get the strategic guidance they need to succeed.
Our incubator fills that gap by focusing on:
- Clarity instead of confusion
- Action instead of overwhelm
- Community instead of isolation
- Real world learning instead of theory
This program is built for people who want to create opportunity for themselves, their families, and their community.
Real Stories,
Real Impact
This initiative is for entrepreneurs like:
"Before joining this support system, I was stuck and unsure of my next move. Their guidance turned trial and error into confidence-building steps, and now I’m focused, determined, and ready to succeed!"
"With firsthand experience in chest trauma recovery, Deana is creating innovative products that offer both comfort and emotional resilience. Her work empowers patients to heal with confidence and care."
The Business Readiness Program is led by Jocelyn Kopac, a committed advocate for small business success.
In 2024, she worked with more than 300 businesses and supported the launch of 31 new ventures in Rock County.
In 2025, she did it again and supported a more sustainable 120+ businesses, while facilitating the launch of 24 new ventures in Rock County.
Look forward to 2026, she plans to do it again!
Jocelyn brings practical experience, deep community knowledge, and a passion for helping founders gain real traction.
When you join the program, you are not just starting a business. You are joining a community that builds opportunity together.
Goals for 2026
10+
Businesses Invited To Participate In the 1st Cohort of 2026
40+
Enable the launch of 40 new businesses.
1.5
Create 1.5 additional jobs for every new business.
Contact BRP
920-212-1475
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