Support the Business Readiness Program
The Business Readiness Program (BRP) provides free, in-person business incubator programming for early-stage entrepreneurs in Rock County, Wisconsin.
Our work is grounded in the belief that access to structure, guidance, and community should not depend on how much money someone already has.
Support for BRP is flexible and designed to align with the capacity and goals of each partner.


We operate in person because real businesses are built through relationships, accountability, and hands-on work.

Founders receive practical guidance, feedback, and tools designed to create momentum, not just plans.

Programs are offered free to participants so cost is not a barrier to starting or stabilizing a business.

We focus on businesses that create income, stability, and opportunity right here in Rock County and Southern Wisconsin.
We welcome support in several forms and work with partners to align involvement with their goals and capacity.
Financial Support
Program sponsorships
Pitch Night awards
General operating support
Grant funding
In-Kind Support
Professional services (legal, accounting, marketing, etc.)
Software, tools, or subscriptions
Space, equipment, or event resources
Partnership & Expertise
Educational workshops or training sessions
Mentorship and office hours
Pitch Night judging
Community introductions and referrals
BRP is committed to responsible stewardship of resources and clear communication with partners.
We track:
Businesses launched and formalized
Founder participation and completion
Pitch Night outcomes
Long-term business activity where possible
Supporters receive transparency around how contributions are used and the impact they create.

Yes. All BRP programs are offered at no cost to participants. This ensures that founders can focus on building their businesses without financial barriers. Program delivery is made possible through grants, sponsorships, and community partnerships.
BRP is funded through a combination of:
• Grant funding
• Program and event sponsorships
• In-kind contributions
• Community partnerships
This funding model allows BRP to maintain high-quality, in-person programming while remaining accessible to early-stage entrepreneurs.
Sponsor support helps cover real program costs, including:
• In-person education and coworking space
• Program facilitation and coordination
• Legal, financial, and operational resources for founders
• Pitch Night events and awards
• Tools, materials, and infrastructure needed to run each cohort
BRP works with:
• Local businesses and employers
• Financial institutions
• Foundations and grantmakers
• Service providers and professional firms
• Community organizations and economic development partners
We collaborate with sponsors to align support with shared goals and capacity.
Yes. The Business Readiness Program is a Wisconsin 501(c)(3) nonprofit organization. Financial contributions may be tax-deductible as allowed by law.
BRP tracks:
• Businesses launched or formally established
• Founder participation and program completion
• Pitch Night outcomes
• Ongoing business activity when possible
Sponsors receive transparency around how contributions are used and the outcomes they help support.
Sponsor recognition may include:
• Acknowledgment on the BRP website
• Recognition at Pitch Night and public events
• Inclusion in program materials or communications
Recognition opportunities are tailored to the level and type of support provided.
The best place to start is a conversation.
You can contact BRP directly to explore sponsorship, partnership, or in-kind support opportunities.
Supporting BRP means investing in people who are building the local economy from the ground up.
If you are interested in sponsoring, partnering, or supporting the Business Readiness Program, we welcome the conversation.
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